Design strategy
& web analytics

Art gallery on the south coast of Norway. You can walk dry-shoed to the islet. Learn more about Norwegian art and eco-friendly NFTs.

Assignments K. Lindland: web design, graphic profile, t-shirts, webshop, business development, search engine optimization, curation and production – producer role/management.

Bjoholmen is a  space for both contemporary and digital art. Experience what art can do to you.

Experience as a Brand Manager in the company Dermalogica Tekon AS. Building marketing strategies and conduct marketing campaigns for the medium-sized Oslo-company. It involved responsibility for budget, websites, brand building and market analysis. Close collaboration with the sales department, logistics and PR. Content marketing and product development. Dermalogica experienced that eCommerce gained momentum, and the Brand Manager was involved the development of websites, social media, member management and online advertising.

I am a co-founder of the music festival Mablis in Stavanger. Here I have worked as a project manager for brand building and visual art. In my role as project manager, I work closely with the advertising agency Studio Oker, on visual profile, ticket sales and reputation development. We concentrated the digital marketing strategy around content and ticket sales. Visitors who were on the website and found info about artists and the festival program, but who did not complete any transaction, were retargeted with targeted online advertisements in the weeks before the festival. Mablis is very aware of data security and privacy/GDPR for this purpose.

At UiS I was a central part of the marketing department, where we created targeted campaigns based on e.g. own surveys on young people’s behavior when choosing higher education. With a pointed message adapted to the interests of the target group, we carried out major advertising campaigns on Facebook, Messenger and online newspapers. I have experience in producing online articles, annual reports, analyzes, videos and animations.

Experience as a project leader for the Smart specialisation and Rogaland County Council’s new Business and Innovation Strategy. The Centre for Innovation Research and NORCE were providing the Smart specialization research analysis for the region. In the strategy process we focused on involvement and participation from the business and organizational communities, as well as the Norwegian Innovation Policy. Furthermore, the dissemination of the Smart specialisation analysis in the different labor market regions was important for increased awareness of related diversification, comparative advantage and economic geography oppurtinities.

The goal of content marketing is that it should be perceived as relevant and happy to solve a problem for the customer. The increased knowledge about the product or service leads to potential customers becoming interested enough to visit the website, via e.g. an Instagram or LinkedIn post. The content on the web page has installed pixels or tags. These pieces of code are activated when the visitor performs certain actions on the website. Thus, the potential customer leaves valuable information. It should be mentioned that I am very aware of IT security and privacy / GDPR for this purpose.

Assignments with web-/ appdesign, user experience, target group differentiation, feedback and statistics – among other things, I think QuestBack, Mailchimp, Facebook Pixel, Facebook Ads Manager, Google Ads and Google Analytics are useful tools for creating solid digital strategies. Artsync Software AS delivers software for member management and display of art online, specially adapted for corporate art collections and art associations.